Awareness Video Campaign

As part of our media project, my group decided to use the opportunities which new media technology presents us with to create an awareness campaign based around drinking and the effects that alcohol can have if mis-used.

 We have chosen to focus our attention specifically upon Binge Drinking, Alcohol Related Domestic Abuse, Drink Spiking, and The Relationship between Alcohol and Sex. We have chosen these topics as these are all common scenarios that the general public can relate to and are situations which could occur easily in any drinking environment.

 The campaign is not designed to stop anybody from drinking FULLSTOP (as this would be vastly hypocritical coming from myself as a university student) however we would like people to think, be responsible and know their limits to ensure that these situations are avoided.

SO MAKE SURE YOU THINK WHEN YOU DRINK!

 http://thinkwhenyoudrink.tumblr.com/ << This is the finished Project!

As we had a number of different topics that we wanted to tackle, we decided collectively that it would be best to do four seperate videos each focusing specifically upon a different area listed above. The process of making this video was incredibly fun however the editing side was incredibly tedious especially having picked four seperate scenes. I feel that the BINGE DRINKING video is by far the strongest as it looks far more professional and we had more footage to edit and include. The other videos do still fufill their purpose of raising awareness about alcohol. Here are some print screened views of all four videos on the Tumblr site;

 

As-well as raising awareness about our chosen topic we hope that our video campaign inspires people to use the technology which is constantly developing around them. We hope to raise awareness about the positive causes that media can aid, as the media is so often criticized for being a negative aspect of society.

 I think it is important for the public to realise the benefits that new media technology supplies us with. For example; first year media students can now produce awareness campaigns which identify with serious social problems to real people at no expense.

This was my favourite out of the three main projects that i was involved in during my first year of university as i got to be involved in both the creation, the acting, the filming and the editing. If i had the opportunity again i would love to participate in another video campaign; hopefully with more time to enroll more actors, experiment with different setting in order to capture a more proffessional looking video however, i am very pleased with the end result as i feel it exerts the message we intended.